How Acura uses a new, popular online series to raise awareness

Chiaki's Journey" reaches clients and lovers of racing and anime by utilizing video, social media, email, and out-of-home advertising.

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The Integra S Type and Uncle Noboru's workshop from the "Chiaki's Journey" online series were recreated by Acura in real life. Photo: Acura.

Even more popular online than in dealer showrooms is Acura's high-performance Dynamic Website Designing Company in Delhi  Integra Type S, one of the most popular models in the Integra family. It's the star of "Chiaki's Journey," a hugely well-liked animated web series from Acura that is currently in its second season.

The first season, which consisted of four episodes and was shown in 2022, has almost 280 million viewers by of June. In terms of reaching out to younger premium automobile customers, raising consideration metrics, and increasing sales, it has far above expectations. was also selected a Grand Effie Contender and received a Gold Effie during that season at the U.S. Effie Awards.

The Line animation studio in London and the creative firm MullenLowe collaborated on the campaign's development.

Adding a second season to the show

The second season of "Chiaki's Journey" premiered this spring in an effort to continue the tale started in Season One and build on the momentum. The show, which was made in the slick anime style and features an original rock theme song, centers on a young woman who aspires to carry on her father's heritage as a great motor racer. The spectator learns more about Chiaki's unique abilities and the importance of her father, who passed away before the narrative even started, with each new episode.

Fans of cars and anime can watch the newest episodes on YouTube. Additionally, the series is advertised on digital auto and lifestyle websites, on social media, through streaming, and outside in significant U.S. markets.

putting together a unique online series to draw in new viewers

Each member of the Acura marketing team has a personal preference for anime movies made in Japan. Additionally, they observed a revival in anime, particularly among younger customers. No one anticipated "Chiaki's Journey" to become as popular as it did, but making an anime series on Acura looked to be a method to attract new buyers.

Meliza Humphrey, senior manager of Acura Marketing, said, "We truly went into this without knowing what to expect, but we were major anime fans and we went into it with a strategy. "We weren't sure how people would react, but our plan was that anime was making a tremendous comeback in popular culture.

The buyer's digital journey and email

Humphrey stated, "As an extension of engagement, we want to look at views but also people who are sharing. Driving traffic to our website so that they can learn more is the ultimate objective.

Customers can virtually create their own Integra on the website, then contact nearby dealers to make a purchase or reserve a new model if it isn't currently available.

Humphrey said, "We take pleasure in how we handle our consumer database and how clean we keep the data. We were able to locate clients in the database and send them an email campaign explaining how Type S had been hinted to in the anime series.

Outdoor and live events

Acura constructed a replica of Uncle Noboru's garage at the Acura Grand Prix of Long Beach event in the spring to generate interest in Integra Type S vehicles and the second season of "Chiaki's Journey."

To let supporters know that a new season had started, outdoor advertisements were also deployed in a few markets. A Season 2 3D advertisement by Acura made a great impression in Times Square.

A significant campaign extension was out-of-home advertising, according to Humphrey. During the F1 season, "our out-of-home was really placed strategically in LA, New York's Times Square, and also in Miami." This will enable fans of Acura and motorsports to witness an exciting series come to life in the real world. For where the series will go next, no plans have yet been made.

Content Source:- https://martech.org/how-acura-drives-awareness-with-a-new-hit-web-series/